Before Socialytics, trying to measure the impact of our social media marketing programs was often an exercise in frustration. Engagement was easy, gaining insight and reporting results was not.
When we set out to build Socialytics, our goal was to make it easier and faster for marketers to visualize and report the effectiveness of their social media marketing efforts. Socialytics has increased our productivity and helped us and our customers go beyond merely listening to accurately measuring the results of social media marketing programs.
We hope you find it as useful as we do.
Socialytics was founded in the Spring of 2009 by three people that met at Georgia Tech who were passionate about social media and startups. Our names are Blake, Lance, and Matt. That's enough for now.